Minds Worth Meeting

Next-Level Marketing for Professional Services Firms with Randi Caplan

March 14, 2023 Stern Strategy Group Season 1 Episode 2
Minds Worth Meeting
Next-Level Marketing for Professional Services Firms with Randi Caplan
Show Notes

Randi Caplan, Farient Advisors' leader of marketing and business development and a long-time client of Stern PR, joins the show to discuss her role at Farient, the evolution of professional services marketing landscape over her 20 years in the field, what forging a successful partnership with a PR agency looks like, and more.  

Randi has been a member of Farient's leadership team since 2010 where she works closely with Farient’s senior leadership to build visibility and attract new clients through high-touch integrated marketing programs, lead generation, and innovative research initiatives. Her background has also brought her to legacy companies, where she served in similar roles at Deloitte and Ernst & Young Consulting. 

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