Minds Worth Meeting
Minds Worth Meeting is a timely discussion forum hosted by the Marketing team at Stern Strategy Group.
Bringing together the world’s top thought leaders — from business executives to technology analysts, academics and researchers — Minds Worth Meeting features accessible, down-to-earth conversations about some of the most thought-provoking topics of the day that will get people talking in the C-suite and on the factory floor alike.
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Minds Worth Meeting
Finding the Friction Sweet Spot with MIT's Renée Richardson Gosline
The conventional wisdom in business is that friction is a bad thing that must be removed for processes to move forward smoothly. In this episode of Minds Worth Meeting, Whitney Jennings has a fascinating conversation with MIT researcher and head of the Human-First AI group at the school's Initiative on the Digital Economy, Renée Richardson Gosline. We discuss the benefits of the right kind of friction, particularly when creating with AI, leading with trust when building AI-enhanced customer experiences and more.
In this episode:
- Renée shares the results of a recent study investigating how friction can be applied in the human/AI content creation paradigm and what the most productive level is.
- She outlines how AI tools can have a powerful role in enhancing customer experiences, but they must be built on a foundation of trust.
- Renée describes some of the vital do's and don'ts when implementing AI in an organization, both internally and externally.
Where to find Renée Richardson Gosline
- Renée's website
- Renée at the MIT Initiative on the Digital Economy
- Renée's MIT Sloan School of Management faculty page
Click or tap here to learn more about how Renée Richardson Gosline gives leaders a better understanding of how customer experience can catalyze a company’s AI-enhanced digital transformation and create collaborative dynamics with customers.
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